News

2016 Holiday Charity Toy
2016 Holiday Charity Toy
Fluff & Tuff celebrates the season with their limited edition, 2016 Holiday Charity toy. Available from October to January, this year’s toy is a 15” Candy Cane featuring a classic red and green stripe and their signature ultra-plush outer fabric, thick mesh liner and double-stitched seams. 100% of their profits from the sale of their annual Holiday Charity toy are donated through the company’s Fluff & Tuff Charitable Foundation.
Fluff & Tuff celebrates the season with their limited edition, 2016 Holiday Charity toy. Available from October to January, this year’s toy is a 15” Candy Cane featuring a classic red and green stripe and their signature ultra-plush outer fabric, thick mesh liner and double-stitched seams. 100% of their profits from the sale of their annual Holiday Charity toy are donated through the company’s Fluff & Tuff Charitable Foundation.
Pet Product News: 2016 Editor’s Choice Awards
Pet Product News: 2016 Editor’s Choice Awards
Fluff & Tuff receives Pet Product News International’s 2016 Editor’s Choice Award for 7 of their toys, including Tank the Shark, Nelly Giraffe and Jimmy Parrot.
Fluff & Tuff receives Pet Product News International’s 2016 Editor’s Choice Award for 7 of their toys, including Tank the Shark, Nelly Giraffe and Jimmy Parrot.
Pet Product News: 2014 Editor’s Choice Awards
Pet Product News: 2014 Editor’s Choice Awards
Fluff & Tuff receives Pet Product News International’s 2014 Editor’s Choice Award for 7 of their toys, including Big Daddy Gator, Hendrix Fox and Ruby Rainbow Trout.
Fluff & Tuff receives Pet Product News International’s 2014 Editor’s Choice Award for 7 of their toys, including Big Daddy Gator, Hendrix Fox and Ruby Rainbow Trout.
Pet Product News: 2013 Editor’s Choice Awards
Pet Product News: 2013 Editor’s Choice Awards
Fluff & Tuff receives Pet Product News International’s 2013 Editor’s Choice Award for their Sadie the Bear toy.
Fluff & Tuff receives Pet Product News International’s 2013 Editor’s Choice Award for their Sadie the Bear toy.
Pet Sustainability Coalition
Pet Sustainability Coalition
Fluff & Tuff is proud to announce our participation in the Pet Sustainability Coalition’s Green Paw Program. In doing so, we demonstrate our ongoing dedication to sustainable business practices and our support of a more sustainable future for the pet industry as a whole.
Fluff & Tuff is proud to announce our participation in the Pet Sustainability Coalition’s Green Paw Program. In doing so, we demonstrate our ongoing dedication to sustainable business practices and our support of a more sustainable future for the pet industry as a whole.
Pet Age: 2016 Women of Influence Awards
Pet Age: 2016 Women of Influence Awards
Fluff & Tuff’s owner, Ellen Lawson, wins Pet Age Magazine’s Women of Influence Award. The award honors some of the outstanding female leaders in the pet industry who demonstrated a commitment to excellence in their organizations, their communities and the pet industry as a whole.
Fluff & Tuff’s owner, Ellen Lawson, wins Pet Age Magazine’s Women of Influence Award. The award honors some of the outstanding female leaders in the pet industry who demonstrated a commitment to excellence in their organizations, their communities and the pet industry as a whole.
Fluff & Tuff’s #igiveafluff Donation Campaign wins Communicator Award
Fluff & Tuff’s #igiveafluff Donation Campaign wins Communicator Award
Fluff & Tuff’s #igivefluff Donation Campaign wins the 2016 Communicator Award of Excellence for Integrated Campaign.
Fluff & Tuff’s #igivefluff Donation Campaign wins the 2016 Communicator Award of Excellence for Integrated Campaign.
#igiveafluff: Best in Breed “Charitable Campaign
#igiveafluff: Best in Breed “Charitable Campaign"
Thank you to Pet Business for honoring Fluff & Tuff with their Best in Breed Award for Charitable Campaign. Thanks to the incredible support from our valued retailers and customers, our #igiveafluff Social Media Campaign generated over 500 toys for donation in 2015.
Thank you to Pet Business for honoring Fluff & Tuff with their Best in Breed Award for Charitable Campaign. Thanks to the incredible support from our valued retailers and customers, our #igiveafluff Social Media Campaign generated over 500 toys for donation in 2015.
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#igiveafluff
#igiveafluff
Who gives a Fluff? You do! Each year, Fluff & Tuff holds their annual #igiveafluff campaign where we invite you to share a photo of your pup with their favorite Fluff & Tuff toy on Facebook, Instagram and Twitter using #igiveafluff. In return, Fluff & Tuff donates a toy on behalf of your dog. In addition, we feature some of the #igiveafluff photo submissions each week of the campaign on our social media pages.
Thanks to all who made our 2016 campaign our best to-date with over 575 toy donations. Stay tuned for the next event date and together, let’s give a fluff!
Who gives a Fluff? You do!
Each year, Fluff & Tuff holds their annual #igiveafluff campaign where we invite you to share a photo of your pup with their favorite Fluff & Tuff toy on Facebook, Instagram and Twitter using #igiveafluff. In return, Fluff & Tuff donates a toy on behalf of your dog. In addition, we feature some of the #igiveafluff photo submissions each week of the campaign on our social media pages.


Thanks to all who made our 2016 campaign our best to-date with over 575 toy donations. Stay tuned for the next event date and together, let’s give a fluff!
Real Life Quality
Real Life Quality
Pet Age spoke to Ellen Lawson, owner of Fluff & Tuff, about the inspiration behind the toys, what makes them so special and what is in store for the future of Fluff & Tuff.
Pet Age spoke to Ellen Lawson, owner of Fluff & Tuff, about the inspiration behind the toys, what makes them so special and what is in store for the future of Fluff & Tuff.
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2014 Family Choice Awards
2014 Family Choice Awards
Fluff & Tuff’s Truman Owl wins the 2014 Family Choice Award. The Family Choice Awards recognizes the best products, services and resources for all members of a family including our cherished pets.
Fluff & Tuff’s Truman Owl wins the 2014 Family Choice Award. The Family Choice Awards recognizes the best products, services and resources for all members of a family including our cherished pets.
Modern Dog Gift Guide
Modern Dog Gift Guide
Fluff & Tuff’s own Mac the Shark toy was featured in Modern Dog’s 2014/15 Holiday Gift Guide.
Fluff & Tuff’s own Mac the Shark toy was featured in Modern Dog’s 2014/15 Holiday Gift Guide.
Durable and adorable, Mac the Shark is the perfect toy for the dog who plays hard! The inner mesh lining makes it resistant against whatever damages your dog doles out.
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Fluff & Tuff Dog Toys: Can They Stand Up to Ace’s Abuse?
Fluff & Tuff Dog Toys: Can They Stand Up to Ace’s Abuse?
See how Fluff & Tuff dog toys held up against Dogster’s “Ace”, the Boston Terrier.
See how Fluff & Tuff dog toys held up against Dogster’s “Ace”, the Boston Terrier.
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AKC Family Dog Gear Guide
AKC Family Dog Gear Guide
Fluff & Tuff is featured in AKC Family Dog’s 2012 Spring/Summer Gear Guide.
Fluff & Tuff is featured in AKC Family Dog’s 2012 Spring/Summer Gear Guide.
"Fluff & Tuff are high-quality, ultra-plush, durable dog toys. Their true-to-life designs are appealing to both you and your dog, and the unique construction methods and materials will significantly prolong the life of the toys…"
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The Scoop: top 6 gifts for the new dog parent
The Scoop: top 6 gifts for the new dog parent
“Durable stuffies from Fluff and Tuff - These are, by far, my dogs’ favorite stuffed toys. After five months of brutal abuse, they are still intact and squeaking. Outstanding.”
-Modern Dog, March 2012
“Durable stuffies from Fluff and Tuff - These are, by far, my dogs’ favorite stuffed toys. After five months of brutal abuse, they are still intact and squeaking. Outstanding.”

-Modern Dog, March 2012
City Dog, Country Dog
City Dog, Country Dog
City Dog Country Dog reviews “King Theodore’s” first experience with Fluff & Tuff dog toys.
City Dog Country Dog reviews “King Theodore’s” first experience with Fluff & Tuff dog toys.
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Fluff & Tuff Celebrates 1 Million Toys Sold
Fluff & Tuff Celebrates 1 Million Toys Sold
Fluff & Tuff Celebrates 1 Million Toys Sold
Fluff & Tuff Celebrates 1 Million Toys Sold
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Play Safe

Always supervise your dog’s play time. While our toys are made with high quality materials to be more durable, they are still plush toys – not chew toys – and therefore are not indestructible. All Fluff & Tuff toys meet the same strict standards set for manufacturing children’s plush toys in the United States, including: ASTM F963-11 (Standard Consumer Safety Specs for Toy Safety), testing for lead and Phthalates, and double scanning for foreign or metal objects.

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